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It is fair to say that the majority of women love fashion and wearing beautiful clothing. It is probably equally fair to say, that only a minority of women choose to wear dresses as part of their clothing. There are many reasons for this, but mostly it is due to a lack in confidence in their ability to carry-off a casual and natural air when wearing dresses.

However, there is nothing more simple, or easy, to wear than a casual dress. Here, we will offer some advice on the types of dresses available today, in the hope that by understanding a little, a lot of confidence can be gained and that perhaps a few more women will experiment with their clothing and begin to wear dresses with poise and self-assurance. If just one woman changes her mind, and decides to experiment with dresses, then this article has done its job correctly.

There are various styles of dress, which can be separated into different categories depending on their cut. There are many styles of dress, from the casual dress that can be worn every day, to the formal dress that is generally worn only on special occasions. In this latter category is the gown, made famous through various fairytales, such as Cinderella and Rapunzel – and many girls spend their childhoods dreaming of the opportunity when they can finally wear a gown themselves.

In adulthood, there are many opportunities for wearing such a dress, most notable are the end-of-school Dinner Dance, graduation ceremonies, and most of all, weddings. The gown style dress is arguably the most feminine style of dress, flattering the figure in a manner that is attractive, and yet, not too revealing. Although they are not ‘sexy’ in the sense that a little black dress may be, they are supremely alluring nonetheless.

Beyond the gown, there are various styles of casual dress, such as the mini-dress, the sheath dress, the shift dress, the sweater dress…so much so, in fact, that women are spoilt for choice. And given the incredible range of dresses that can be found, there is certain to be a cut/style to suit even the most ardent of dress-protesters! Dresses can make a statement to the world about the type of person you are, saying ‘I am confident, chic, and sure of who I am’ – no other item of clothing can boast quite that reputation, with the exception, perhaps, of the stiletto heel.

Different countries have different traditions when it comes to wearing dresses, and indeed, even in the UK, until the Women’s Movement of the 1960s, it was practically unheard of for women to wear trousers!

 

Bhumihar caste includes the Brahmins. They are known as Bhumihar Brahmins. When the girl in their family reaches the age of wedding, they plan things. The search for the partner begins. If its an arranged wedding then the bride and the groom get married within the same caste. They get a chance to talk to each other and when they like each other, the talks are taken a step forward. In Bhumihar matrimony, you will see that the weddings have a lot of customs and rituals. Yes, they are quite interesting but they go on for a few days. Thus, when there is a wedding at home, you will see a few pre-wedding ceremonies too.

The pre-wedding ceremonies

In Bhumihar weddings, you will find a number of pre-wedding rituals. They are:

    • There is a tradition called as Siddhanth custom. In this, the priest sits and looks into the panchang to fix the wedding date. Also, he has to see panjis of both the families. These people also believe in horoscopes and that plays a key role in these weddings.

 

    • There is one more different and strange custom. A day before the wedding or the day of a wedding, you will see that the bride has to take blessings of a washer man’s wife. This is because it is believed that a washer man’s wife will always die before her husband and thus she would always remain suhagan.

 

    • On the day of the wedding, when the groom enters the wedding premises, the girl from the bride family would welcome him with sandalwood paste.

 

    • In this, the couple has to then go for the kul devi shrine. The bride’s father takes them. Thus, the groom would get a chance to seethe kul devi mandir of the bride’s father.

 

  • Gauri puja is also quite important as a part of Bhumihar matrimony. This is mainly performed to keep the evils away from the wedding ceremony.

Thus, you will find that there are some really interesting rituals as seen in Bhumihar weddings too. You will really find these rituals quite meaningful. Bhumihar is simple people. But they are quite strict about the wedding and the wedding rituals.

In the times when the younger generation is moving away from rituals, the younger generation of Bhumihar caste is still quite interested in the wedding in an authentic and traditional way. That’s the charm of Indian weddings. Just like other weddings, there is fun too involved in the wedding. Of course, you will also be able to find food and tasty food served to the guests in an authentic way. You should understand that wedding is the time when two families would unite. Thus, it is really an important ceremony. Thus, all the functions and events should be carried out properly. Bhumihar is simple Brahmins. But they are knowledgeable and educated. The bride and the groom are also well brought up and they know the relevance of culture and ethics too. That’s the reason why you can find these weddings more traditional.

2000 years Before Christ, in India and Mesopotamia

Travel for trade was an important feature since the beginning of civilisation. The port at Lothal was an important centre of trade between the Indus valley civilisation and the Sumerian civilisation.

600 BC and thereafter

The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of historic antiquities was open to the public in Babylon. The Egyptians held many religious festivals that attracted the devout and many people who thronged to cities to see famous works of arts and buildings.

In India, as elsewhere, kings travelled for empire building. The Brahmins and the common people travelled for religious purposes. Thousands of Brahmins and the common folk thronged Sarnath and Sravasti to be greeted by the inscrutable smile of the Enlightened One- the Buddha.

500 BC, the Greek civilisation

The Greek tourists travelled to sites of healing gods. The Greeks also enjoyed their religious festivals that increasingly became a pursuit of pleasure, and in particular, sport. Athens had become an important site for travellers visiting the major sights such as the Parthenon. Inns were established in large towns and seaports to provide for travellers’ needs. Courtesans were the principal entertainment offered.

This era also saw the birth of travel writing. Herodotus was the worlds’ first travel writer. Guidebooks also made their appearance in the fourth century covering destinations such as Athens, Sparta and Troy. Advertisements in the way of signs directing people to inns are also known in this period.

The Roman Empire

With no foreign borders between England and Syria, and with safe seas from piracy due to Roman patrols, the conditions favouring travel had arrived. First class roads coupled with staging inns (precursors of modern motels) promoted the growth of travel. Romans travelled to Sicily, Greece, Rhodes, Troy and Egypt. From 300 AD travel to the Holy Land also became very popular. The Romans introduced their guidebooks (itineraria), listing hotels with symbols to identify quality.

Second homes were built by the rich near Rome, occupied primarily during springtime social season. The most fashionable resorts were found around Bay of Naples. Naples attracted the retired and the intellectuals, Cumae attracted the fashionable while Baiae attracted the down market tourist, becoming noted for its rowdiness, drunkenness and all- night singing.

Travel and Tourism were to never attain a similar status until the modern times.

In the Middle Ages

Travel became difficult and dangerous as people travelled for business or for a sense of obligation and duty.

Adventurers sought fame and fortune through travel. The Europeans tried to discover a sea route to India for trade purposes and in this fashion discovered America and explored parts of Africa. Strolling players and minstrels made their living by performing as they travelled. Missionaries, saints, etc. travelled to spread the sacred word.

Leisure travel in India was introduced by the Mughals. The Mughal kings built luxurious palaces and enchanting gardens at places of natural and scenic beauty (for example Jehangir travelled to Kashmir drawn by its beauty.

Travel for empire building and pilgrimage was a regular feature.

The Grand Tour

From the early seventeenth century, a new form of tourism was developed as a direct outcome of the Renaissance. Under the reign of Elizabeth 1, young men seeking positions at court were encouraged to travel to continent to finish their education. Later, it became customary for education of gentleman to be completed by a ‘Grand Tour’ accompanied by a tutor and lasting for three or more years. While ostensibly educational, the pleasure seeking men travelled to enjoy life and culture of Paris, Venice or Florence. By the end of eighteenth century, the custom had become institutionalised in the gentry. Gradually pleasure travel displaced educational travel. The advent of Napoleonic wars inhibited travel for around 30 years and led to the decline of the custom of the Grand Tour.

The development of the spas

The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased. Taking the cure in the spa rapidly acquired the nature of a status symbol. The resorts changed in character as pleasure became the motivation of visits. They became an important centre of social life for the high society.

In the nineteenth century they were gradually replaced by the seaside resort.

The sun, sand and sea resorts

The sea water became associated with health benefits. The earliest visitors therefore drank it and did not bathe in it. By the early eighteenth century, small fishing resorts sprung up in England for visitors who drank and immersed themselves in sea water. With the overcrowding of inland spas, the new sea side resorts grew in popularity. The introduction of steamboat services in 19th century introduced more resorts in the circuit. The seaside resort gradually became a social meeting point

 Role of the industrial revolution in promoting travel in the west

The rapid urbanisation due to industrialisation led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.

Highlights of travel in the nineteenth century 

·        Advent of railway initially catalysed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.

·        Package tours organised by entrepreneurs such as Thomas Cook.

·        The European countries indulged in a lot of business travel often to their colonies to buy raw material and sell finished goods.

·        The invention of photography acted as a status-enhancing tool and promoted overseas travel.

·        The formation of first hotel chains; pioneered by the railway companies who established great railway terminus hotels.

·        Seaside resorts began to develop different images as for day-trippers, elite, for gambling.

·        Other types of destinations-ski resorts, hill stations, mountaineering spots etc.

·        The technological development in steamships promoted travel between North America and Europe.

·        The Suez Canal opened direct sea routes to India and the Far East.

·        The cult of the guidebook followed the development of photography.

 

 

Tourism in the Twentieth Century

 

The First World War gave first hand experience of countries and aroused a sense of curiosity about international travel among less well off sector for the first time. The large scale of migration to the US meant a lot of travel across the Atlantic. Private motoring began to encourage domestic travel in Europe and the west.  The sea side resort became annual family holiday destination in Britain and increased in popularity in other countries of the west. Hotels proliferated in these destinations.

The birth of air travel and after

The wars increased interest in international travel. This interest was given the shape of mass tourism by the aviation industry. The surplus of aircraft and growth of private airlines aided the expansion of air travel. The aircraft had become comfortable, faster and steadily cheaper for overseas travel. With the introduction of Boeing 707 jet in 1958, the age of air travel for the masses had arrived. The beginning of chartered flights boosted the package tour market and led to the establishment of organised mass tourism. The Boeing 747, a 400 seat craft, brought the cost of travel down sharply. The seaside resorts in the Mediterranean, North Africa and the Caribbean were the initial hot spots of mass tourism.

A corresponding growth in hotel industry led to the establishment of world-wide chains. Tourism also began to diversify as people began to flock alternative destinations in the 70s. Nepal and India received a throng of tourists lured by Hare Krishna movement and transcendental meditation. The beginning of individual travel in a significant volume only occurred in the 80s. Air travel also led to a continuous growth in business travel especially with the emergence of the MNCs.

 

What is advertising?

It is hard to find a satisfactory definition of advertising.

A picturesque way of putting it is to call it business imagination, an imagination that sees in a product possibilities which can be realized only by appealing to the public in new ways to create a desire where none existed before. It is a very broad word, an omnibus word conveying different ideas to different people.

No advertising definition is here possible except as this entire article may be accepted as a definition. So rapidly has advertising advanced through its various changes that even the latest dictionaries and encyclopedias are out of date in their attempts to define it. The advertising of yesterday is not the advertising of today. Men not so very old have witnessed its entire development from an untrustworthy instrument of quacks to its place as an engine in the conduct and expansion of business.

Advertising in the dictionary sense has a history as old as that of the human race. Just as soon as there were enough people in the world, some sort of formal announcement had to be made. The early history of such announcements – from proclamations to the beginning of pictorial and lettered inscriptions, from these primitive posters to the discovery of printing, and from the advent of printing to the beginning of real advertising – is of interest only to the archaeologist. It is of no value to the business entrepreneur. It would be of no assistance to understanding modern advertising than ancient Phoenicians coins would be to comprehending the principles of a modern bank.

Every attempt to secure the sale of a product or service is advertising. The wares of the primitive merchant displayed invitingly in front of his booth is advertising. A want ad, to secure a job or an employee, is advertising. An inscription on a wall, the barker in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, wearing a peculiar shirt or distinctive sticker in your car – all these are forms of advertising in that they seek to attract attention to a product or a service that is for sale. For a product or a service of general use, rich and poor, high and low, men, women and even children, must be appealed to.

At least one principle we know of, stays constant, not eroding with the passing of time or the use and or abuse of men, not concerned with the weather outside, nor considering your personal health status, or taking into account your surrounding circumstances, and that is that you have to keep doing it, it has to be fed, no way around it, it keeps asking for every ounce of your commitment if you expect any kind of visible returns.

Whatever the appropriate definition of advertisement is, one thing is to conclude, it is because it has been. And every succeeding year since the beginning of the human entrepreneurship it has left its precious deposit of new ideas, better methods, larger and swifter efficiency, and the promise of an even greater growth.

 

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”.

Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is the accurate. Elements of marketing research.

1. Market Research. It covers the aspects regarding size and nature of the market including export markets dividing the consumers in terms, of their age, sex, income (market segmentation), economic aspects of marketing etc.

2. Sales Research. This relates to the problem regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.

3. Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.

4. Packaging Research. In essence, it is a part of product research. But the recent development in packaging and its contribution in the advertising made it to occupy an independent position. This necessitates a separate study concerning the aspects of package to know its impact and response in the market.

5. Advertising Research. It undertakes a study relating to the preparation of advertisement copy (copy research), media to be used (media research) and measurement of advertising effectiveness.

6. Business Economic Research. Problems relating to input output analysis, forecasting, price and profit analysis, and preparation of break -even charts are the main fields of the research.

7. Export Marketing Research. This research is intended to study the export potentials of the product. In such cases any or all kinds of research mentioned above become necessary.

There are some basic reasons that justify the inclusion of music in the elementary curriculum.

The first of the reasons is that music serves mainly as an aesthetic or a visual experience. This experience basically involves the observation of significance with the help of sound images rather than all the way through printed communication, discussion, any sort of arithmetical modus operandi, or additional type of expression.

The improvement of one’s artistic intellect has proved the ability of being able to enhance the excellence of life equally throughout the school years and through the later years. Music’s significance as an opportunity to identity consciousness has been confirmed by experts such as Rogers and Maslow.

The second reason for which music is regarded to be an important part of the curriculum, is the role that it plays in understanding the culture. Music is a true demonstration of the traditions, community culture, aspirations and accomplishments of humankind. In music are embedded various custom values, and beliefs of the common man.

At the same time, communication with the help of music is sort of abstract; the learner must be educated to interpret this nonfigurative representation of music coordination in order to understand it.

Finally, for the reason that music edification is supported on the technique the brain understands music, it is capable of manipulating the expansion and growth of the superior cognitive procedures of the brain that are usually not possible in other fields. In recent times revealed study at the University of California has shown that prepared melody teaching improves student’s spatial aptitude, which holds a significant constituent in arithmetical way of thinking and judgment.

Supplementary investigation in this field have revealed that the brain ought to have loaded, sensory knowledge experiences if it wants to raise itself to a higher level of intellectual growth and ability. Students dispossessed of these sensory stimulation that are provided specially by music have been equated by enlightening experts to youths who at some point of time in their lives experienced brain inactivity or damage.

Lessons in music have shown their benefits by increasing the creativity and ability of the mind as well as decisive and contradictory philosophy. These are some essential skills that are needed by the brain to develop into a higher being for the present and future work place.

Clearly, all of these profits that are listed above are unswervingly connected to one’s mastery of the customs of thoughts and meaning in music and to one’s aptitude to understand writing and appreciate the fine distinction of denotation which it encloses. This is the explanation that states the importance and necessity of music in the elementary education.

With these benefits of music come to light, the focus and stress on inclusion of music has increased by many folds. With the media paying more attention to the needs of education, and the proposed budget cut reductions, the schools are now forced to cut some corners in their facilities and curriculum. However, the schools have kept intact the basic elementary classes of physical and musical training that help the students develop into a better human being at all levels.

The music classes that have been an integral part of some school curriculums classes have shown excellent results. The following explains the various benefits that have been shown by the application of music on children aged between four years to fifteen years.

Arithmetic ability: Music and melody compositions that had been included in the curriculum for children aged between four to fifteen years of age have shown positive results in deciding the mathematical ability of the children. Music has shown itself to help the child’s brain develop in an enhanced manner, thereby resulting in a better aptitude and skill to understand arithmetic as soon as they get older.

Since math’s is an integral part of our lives at every stage of life, it is essential to develop good mathematical skills. In order to survive in the technology driven world of today, it is very important for the children to develop their arithmetic and logical abilities from childhood.

Especially with our global economy, By refusing to expose our children to music at an early age we may be robbing them of an essential skill to compete with other countries.

Science Skills: These skills are also a benefit of music classes for many of the same reasons as before. Music enhances our children’s reasoning skills, which is important to understand how science works. Again, these skills are required for our children to be competitive in the future.

Reading Skills: Music classes teach the students on how to concentrate on small things. In order to efficiently understand what is being read and written, music is an essential element for its success. It also enhances memory and recall skills. This is helpful in all areas of our children’s education. With illiteracy rate going up in our country, we must begin to try to enhance these skills.

Community Skills: Music permits our kids to make effort in groups to generate music as a whole. By putting your child’s name down in the music programs in school, you actually consent your youngster to become skilled at how to lend a hand and work together with others for a universal goal.

These classes allow children how normally wouldn’t associate with each other to cooperate and promote unity. A sense of belonging is very important in our culture today. Especially important to those who grow up in environment which constantly plague on their emotions. Studies show that music classes enhance self-esteem in their students. Music education may also be an important step in reducing the incidence of violence in our school by bringing the students together.

Moreover, other than these skills, music classes also help the children to increase their Intelligence quotient levels. At times, children who are dealing wit hearing and speech problems since childhood cope up with these inhibitions during a music class.

It also helps children who experience inhalation and verbal communication intricacies and learning disabilities. They may be many other things that have not been discovered.

By do away with these classes from our child’s schools, in reality we are stealing from our children the essential abilities that are required by them to build a better future for themselves. These kids are going to be the ones who run everything in now a few years. Do you want that your child gets incomplete education in any form? Or do you want to hand your own future in such hands which do not possess sufficient skills to carve a better future for themselves?

Some of the examples of doing these are listed below:

1. Singing which is pure form of complete musical expression in all cultures across the globe. It helps the child to open up and improve his communication skills. It helps them to express their ideas and thoughts in a better manner.

2. Instruments also play an important role as a means to enhance interpersonal behavior and expression. Also playing of musical instruments in a group helps the child to learn about team spirit.

3. Composing and writing lyrics for melodies, is a very creative activity that is again an important method to improve communication skills and learn to effectively express one’s thoughts.

Music classes are indispensable. Do not allow your ignorance position in the system of our children’s opportunity. Inform yourself on the reimbursements of these lessons. If you have a different opinion that is okay, but try to understand the other side of the debate before making your decision.

If in case, the local school in your city is planning to do away with the music classes after heeding to some parents, step forward and be vocal. Raise your concern and try to advise the ignorant. Endeavor to bring to an end your neighboring school organization from taking from our children the essential skills.

In case, you stand unproductive in your endeavors to stop the school administration from barring music classes, try to get them reinstalled by some way. Show them examples and results that have been researched.

If you know some children who have taken benefits from these music classes, ask them to help the children of the school in knowing the benefits of music. That will greatly help as children tend to listen to their own age groups better. One or two lessons per week or enough to get the benefits of music classes.

 

According to the dictionary, the avant-garde current it is an artistic current which fights against the already known and accepted forms and traditions, suggesting a revolutionary formula. In other words, this avant-garde may be regarded as an artistic innovative movement, which came out from a spirit of negation and revolt against certain traditionalism. It has become a synonym of innovation, progress and rebellion.

In fashion, the avant-garde style is defined through its personality. Many designers have been asked to define this style and they all added a certain term to define it: sophisticated, mysterious, intimidating, intriguing, striking.The accessories have to be very modern, unusual, but elegant. All clothes should be matched with hats, belts or shoes in the most unusual shapes.

The models may intimidate because what they wear is beyond a normal image. Avant-garde fashion means a little bit of theatre. Most of the time, the clothes cannot be worn in the street because they belong to a flamboyant style. They are very innovative and can be a bit shocking. Somehow, this style does not refer only to fashion. It means a mixture between fashion and art.The avant-garde fashion teaches women to have a certain attitude.

Avant-garde clothes mean unusual ones, which catch the eye and does not let you fade in the crowd. In fact, when we discuss about avant-garde fashion, we should not talk only about clothes. In the end, the result of the avant-garde has to be a whole form. For this reason, the make-up has to go hand in hand with the clothes.

The make-up has to express something new, unexpected, and even exotic. A niche for the avant-garde style in fashion was connected to men and the items designed especially for them.

At the beginning, women were the perfect models to underline these innovative ideas. Little by little, the designers extended upon men. First of all, they wanted to surprise through their clothes, later on every little detail mattered. One example may be the boots designed especially for them. A mixture of styles, the first tendency towards rejection and then the craziness of wearing them are some of the reactions encountered.

Here Comes the Bride may be played at every wedding you attend, but that’s not the case around the world. Wedding music traditions vary from country to country, and even from one religion to another within the same country.

America

Here Comes the Bride is still a favorite for the bride’s walk down the aisle, but Pachelbel’s Canon in D Major has become a close contender. Songs include hymns, popular music, and classic music…basically whatever the couple desires, as long as the event venue doesn’t prohibit it. In America, weddings may be held anywhere, as long as a minister or justice of the peace conducts the ceremony and proper paperwork is filed with the government.

England

Just like in America, Here Comes the Bride is the song of choice for the bride’s entrance. English weddings are very stepped in custom and tradition, so many brides may choose to employ a harpist. In England, law requires weddings to be held in an approved place-mostly churches. Like Americans, British weddings may have a mix of music, but British ceremonies are usually very traditional and formal.

Australia

Pachelbel’s Canon in D Major is popular here, along with many of the traditional love ballads used at wedding ceremonies in America. One thing that differs in Australia is the signing ceremony, which also can involve music. At the end of the ceremony, the couple signs the wedding certificate while everyone watches. British ceremonies may incorporate musical instruments such as bagpipes and a didgeridoo.

Japan

The traditional Japanese wedding is called a shinzen shiki, a ceremony conducted by a Shinto Priest and a shrine assistant. The bride and groom may either wear a gown and tux or traditional Japanese wedding garb, which includes a kimono and hakama. These traditional weddings use flutes and drums. Summer Candles and Dolphin Ring by Anri are both popular wedding songs. Similar to American and British weddings, Japanese weddings include sappy love songs.

Mexico

While the Mexican wedding ceremony may be serious and traditional, the reception is a full party, with salsa and mariachi music getting everyone on their feet. Mariachi music involves a wide variety of music, including guitars, drums, and even violins. Canon in D Major is also popular for the bride’s processional here.

Ireland

It should be no surprise that bagpipes are popular in Irish weddings. Many couples are choosing to honor their country’s rich tradition, so Celtic music is very popular in Irish weddings. The Irish Wedding Song is often played at receptions and Danny Boy and Irish Eyes Are Smiling are always popular at gatherings in Ireland.

India

White gowns have no place at a Hindu wedding. The bride traditionally wears a beautiful red sari and covers her feet and hands in henna tattoos, known as henna staining in India. Music plays a prominent role in the Hindu wedding ceremony and many popular wedding songs (including Aaj Mere Yaar Ki Shaadi Hai) have been used in Bollywood movies. The wedding ceremony and post-ceremony are very involved and may last a few days, including the bride leaving her groom to join her new family and the wedding party welcoming the bride to her new home.

Conclusion

Music provides the backdrop for all wedding ceremonies. No matter where your wedding is set, the feeling of rich tradition is still the same. From Here Comes the Bride to Aaj Mere Yaar Ki Shaadi Hai, brides all over the world are celebrating their love with music.

If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these two things for you. They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss their current effectiveness (or lack thereof) as an internet marketer’s business model.

What Is Article Marketing?

Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as “article directories.” Such directories include sites like EzineArticles, ArticlesBase, and GoArticles. At the end of each article you submit, you are able to include links back to your website (or landing page), where you make your offer.

What Is Bum Marketing?

“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly known as “web 2.0 properties.” In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com, WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.

How Effective Are These Business Models?

The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business models. All sorts of folks were making healthy online incomes using one or both of these methods. Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.

You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic results of the search engines, especially Google. And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the marketer’s offer pages.

Sadly, this is no longer the case.

Today, self-hosted websites get the lion’s share of search engine love. This is not to say that article marketing and bum marketing techniques don’t still have their place. They most assuredly do. But their primary role has shifted dramatically.

Instead of using these particular strategies to send direct traffic to your money sites, it is now far more advisable to use both the article directories and web 2.0 sites to gain valuable, in-content, anchor text backlinks pointing to your self-hosted web pages in an effort to get these pages themselves ranking in Google and other search engines.

 

You may be wondering if the title of real estate consultant is a meaningful one, and if it indicates anything different from the same old licensed real estate brokers with a vested interest in the fate of a property. While it is true that anyone can call himself or herself a consultant, the term is not meaningless window dressing. For those who take their real estate consulting business seriously, it represents a different model, a different approach to real estate practice.

The first and most important difference is objectivity. Whereas a real estate broker typically is paid contingent on an outcome-in other words, they receive a commission-a real estate consultant is paid solely for their expertise. They have no stake in the outcome. Salespeople are paid only for getting a result-a sale. Real estate consultants are paid for their expert advice only, and by design have no stake in achieving a particular outcome to a particular transaction. This gives them the capacity to be more objective and inherently more trustworthy than a traditional real estate salesperson. Think about it-even the most honest salesperson will unconsciously try to steer you toward a sale. After all, that’s where their pay comes from-from selling! The consultant is paid the way other professional advisors or service professionals like CPAs are, with a retainer regardless of outcome.

Consulting can involve a variety of skills and areas of expertise. You can hire a consultant for legal advice, market research, or to locate possible properties to invest in, among other things. Since they are paid as much for their time if they advise you that there are no properties in an area worth investing in as if they advise you of dozens of viable properties, they have no stake in anything except giving you the best advice possible. After all, their future business depends on word-of-mouth endorsements from investors like you.

If you are looking for properties to invest in, a real estate consultant can tip you off to developer closeouts and bulk opportunities, equity partnerships, joint ventures, and possibly even some very unique and profitable turnkey investment opportunities. The consultant is selling information and expertise, and therefore can provide you with a layer of insulation between you and the people selling the properties. They can work out a lot of the details and business prospects of a property before you have to talk to a salesperson. Once you face the salesperson, you can approach the negotiation fully armed with an array of appropriate information, and thus avoid being bamboozled and negotiate from a position of strength.

If, on the other hand, you are selling properties, especially if you have a lot of properties to sell, a real estate consultant can help you create a strategy to sell the units before you get involved with actual salespeople, which can have many advantages. For example, you can sell a lot of properties in a relatively short time without creating the appearance of a bulk sale by having a real estate consultant distribute the properties among several different sellers.