Coolcarhunters

There are many misconceptions about fashion stylist jobs such as these jobs are easy to get, one can lead a comfortable life after getting these jobs and one doesn’t have to work very hard to get ahead in this field. While these jobs are comfortable and offer flexible working hours, in order to get ahead in this industry, aspiring personal stylists should know a few things and listed below are 4 important must know facts about fashion stylist jobs.

#1 – Fashion Stylist Jobs are About Glamour but Also about Hard Work – Most aspiring stylists believe that becoming a one is easy and can be done by anyone. Although, this is partially true, in order to become a successful stylist, students have to work hard while they are studying to become stylists. In addition, for the first few years aspiring stylists may have to spend a lot of time and energy researching about the latest fashion trends so that they can help their clients get the desired look.

#2 – It’s All about Research – An important part of being a fashion stylist is researching the latest trends and colour schemes. Although students are taught various important things about fashion while they are training for fashion stylist jobs, it is important for aspiring stylists to remember that after they get a job or while they are on internship with a company, they will have to spend many hours a day studying about colour patterns and matching colours to skin tones, hair tones and body structures.

#3 – Fashion Stylist Jobs Involve Being Creative – Most people believe that there are hard and fast rules set for stylists however, the truth is that fashion stylists can experiment and be creative as long as they know what they are doing. An integral part of the job involves using one’s imagination and creativity to make clients look good. If you have a good imagination and can vision ideas then you may be ideal for this job.

#4 – The Sky is the Limit for Those Who Try – There is a lot of scope in the fashion industry and aspiring stylists who are looking for fashion stylist jobs can get success shortly after joining a job provided they are ready to follow the rules of this industry. Hard work and flexibility are two important rules of this industry and stylists who are ready to go the extra mile can easily accomplish their goals. Remember, to become a stylist the first thing that needs to be done is to get accredited from an institute that can help you achieve your goals.

 

A Pet Dog or Cat, Which Is For Me? Learn The Positives and Negatives.

Pet dogs or pet cats, both of these animals are popular pet choices available for us to choose from, but which pet is right for you? Cats and dogs are pretty much polar opposites of each other, from the personalities they carry, to the mannerisms they outwardly display, and if you want to identify what pet is right for you, then we need to learn more information about these amazing animals.

I’ve lived with dogs and cats for a long time, helping to raise them from a young age and eventually into full grown adults, so I understand the pros and cons each one of them holds. For your benefit, I’m going to list those positives and negatives from my personal experience, which will hopefully allow you to answer the question: “Is a dog or cat the right pet for me?”

Behavior – How Loving Are These Two?

Pros for Dogs: Dogs always appear to be happy, no matter what the circumstance. As long as you bought a puppy at a young age and gave them plenty of love as they grew up, then the dog’s attitude should be a fun and loving one, and that’s exactly what owners want. Dogs are loving, loyal, and are simply entertaining to just be around. In fact, I don’t think it’s possible for dogs to feel another emotion besides joy! Well, they also feel guilt when they do something wrong, but besides that, dogs are constantly brimming with positivity and it is absolutely infectious at times. Imagine a tiresome day at work, coming home and plopping down on the couch, and then being greeted by your happy animal companion who wants nothing more than to cheer you up. Aw, how nice of them!

Cons for Dogs: However, dogs sometimes can get too needy for your attention. Maybe after that long day of work, you instead want to go home and rest without any interruption, but a dog may still attempt to smother you for a pat on the back. Dogs also have the tendency to get jealous over other pets who are being given any form of attention, and may exact revenge if you don’t provide the same amount of love towards them. I had a Poodle that would pee in undesirable locations knowing it was bad, but did it anyways because she got angry or jealous. That was one bad dog. Not all dogs have such an obnoxious characteristic, however.

Pros for Cats: Unlike dogs, cats have more than one emotion! They are also far more independent and conservative. Cats will always have a fondness for their owners, but they choose to show it only when they are in the mood. A cat might wake up after a brief rest, and spontaneously think: “Well, I feel like getting some attention now,” and they’ll walk over to you and start rubbing up against your legs while purring. That’s when you know the cat is in a good mood, when they sound like miniature car motors.

Then there are other times when you will try to pet them, and the cat will just be like: “Yeah, whatever, thanks I guess.” Or the cat is in an extremely lazy mood and will refuse to respond to anything you do. Nobody ever knows how a cat will react, their behavior is random. You kinda have to “earn” their respect and attention, but hey, nothings wrong with that. Plus, cats won’t always be a bother when you’re busy.

Cons for Cats: The problem with a cat’s attitude is that it’s inconsistent, or arbitrary. There are occasions when you just want a friendly pet to come lay down on top of your lap or next to you, and cats will certainly do that, just not whenever you want. What I’m trying to articulate here is cats are not as loyal or willing to comply as easily as dogs.

Here’s an example: Once a dog learns his name, he’ll respond without hesitation when you call him. A cat, however, even when he hears you calling, will choose to either listen or completely ignore you. The cat will even raise it’s head towards you, acknowledging that he’s heard your call, and then close his eyes and go right back to sleep. How rude! Cats will listen every now and then; it’s just if they are in the mood.

Conclusion: The personality is a preference thing. People like loyal and loving pets, but they also enjoy pets who show can show some restraint.

Messiness – How Clean Or Messy Are Dogs and Cats?

Pros for Dogs: Uh, well, you know, um… Okay dogs are not really the cleanest animals around. The good thing is you can potty train them, and training them to go to the bathroom outside is both convenient and a whole lot less smelly for your home. That’s really all I have to say for the positive side. Dogs will take care of themselves most often, but you will probably need to give a bath from time to time to help keep them clean.

Cons for Dogs: First off, if you haven’t potty trained your dog yet, you should! Otherwise, the dog will pee or poop wherever they please, and that’s just gross. On top of that immense problem, dogs are known to chew on wires, shoes, or anything else accessible on the ground. Wires that have been chewed through will render whatever appliance it was powering to be fully useless. Depending on what the appliance was, it may need to be replaced, and means spending money. The same goes for the shoes.

To remedy this problem, you can buy cord covers to cover any vulnerable cords laying around. Make sure the covers are hard enough to prevent any chewing. As for the shoes, put them away in a closet somewhere. Also, consider having a few chew toys available for your dog to satisfy their chomping urges; it’ll save you money in the end.

Pros for Cats: Cats, to match their independent behavior, clean themselves many times. It’s part of a cat’s daily routine. They even have tongues that have a sandpaper like texture to help clean and groom their hair. Due to a cat’s frequent cleaning, they rarely need to be bathed, which is great. I mean, have you tried bathing a cat before? It’s a nightmarish experience for sure.

Most cats are already potty trained, all you have to do is have a few litter boxes scattered throughout the house, the rest can be left up to them. How convenient is that? You can even let a cat outside and they’ll take care of business, even burying it after they’ve finished. Cats are very clean animals.

Cons for Cats: Until they throw up a nasty hairball, that is. A major downside for cats is the perpetual vomiting. Some cats do it more often than others, but at some point, the cat is going to get a hairball from their constant cleaning, and you will have to clean it up! It’s kinda gross, but you’ll get used to it eventually.

Additionally, it’s important to spay or neuter a cat as soon as possible. It’ll prevent them from spraying your home with urine. Seriously, the earlier the better. You don’t want a cat to develop a spraying habit, it’s the worst.

And of course, cats have the tendency to claw furniture! There are scratching posts one can buy to discourage this type of behavior. Placing the posts next to the piece of furniture is most effective.

Conclusion: Cats are cleaner than dogs, but have the potential to be messier, especially if they are not spayed at the right time. But self-cleaning and instinctive potty training are two very convenient hygienic qualities to have in a pet.

Fun – Are Dogs or Cats More Fun To Play With?

Pros For Dogs: Because of a dog’s willingness to listen, to put it simply: it allows you to do more fun activities with them, and that can be way more fun for certain people. You can teach a dog new tricks, like sitting, rolling over and playing dead; all of which are entertaining for you and your family to see. Dogs also love to go for walks in the parks for some healthy exercise, or play an exciting game of fetch. Undoubtedly, dogs are very amusing animals and most of the fun comes from the owner interacting with their pet, unlike cats. I’ll explain below.

Cons For Dogs: Fun stems from an energetic and friendly attitude, which is precisely where dogs excel. If you are looking for a fun pet then, dogs will rarely disappoint. No real cons come to mind in this department.

Pros for Cats: Cats, despite their supposed sophisticated demeanor, are captivated by the simplest of things. If you’ve raised a kitten before, the first thing that stands out is their ability to entertain themselves with absolutely anything. It’s a cat’s self-entertainment that is so enthralling and fun to watch.

My cats will attack innocent rugs, rolling themselves up inside and clawing at the furry mat as if it were alive. They’ll also chase their own tails around in circles until they get dizzy, in which case they’ll stop for a few seconds, and do it all over again! Cats will stalk bugs in the house, hiding behind cover and methodically pacing themselves towards the unsuspecting insect, then they crouch down, shake their behinds back and forth until finally ending with a vicious pounce. It’s hilarious to see, and you would be surprised at how effective cats are at eliminating bugs.

If you want to participate in on the fun and interact with a cat, you can. All you need is a single piece of string. Seriously, cats cannot resist the opportunity to play with a piece of string. Even if you were to wake a cat up in the middle of the night, and they see a string wiggling vigorously in front of them, they’ll instantly become wide awake and start playing around with it.

Cons for Cats: While cats will amuse themselves with simple things, you’ll have a hard time getting them to learn any tricks. Or going for walks. Or playing with things that are not strings or string equivalents. Oh well!

Conclusion: Two different styles of fun are at work here. Dogs are more willing to learn and play with their owner, and that’s fun. Cats on the other-hand, are more willing to amuse themselves, which is fun for the owner to watch.

Cost – How Much Will These Pet Dogs and Cats Cost Me?

Dogs: The average cost of a dog varies and is usually dependent on their size. Bigger dogs such as German Shepherds will require more food to eat, while smaller puppies like a Maltipoo need much less. The more food you buy, the costlier it becomes. Other dog expenses might include flea medications, chewing toys, cord covers to protect electrical wiring, and a new shiny pair of shoes if they get chewed up! If your dog is not potty trained for the outdoors, pee pads can cost money as well.

Cats: Cat expenses include dry food, flea medications, litter boxes plus litter (unless you let the cat outside all the time), and possibly hairball medication if they struggle getting a hairball up. Cats most often than not don’t have trouble with hairballs because dry foods have a specific ingredient to help lubricate the hair. Also, don’t forget scratching posts for the cats to scratch, the posts cost substantially less than the furniture!

Conclusion: Both cats and dogs require money to take care of, is anyone surprised? Dogs may cost more if you get a bigger breed.

There you go! Those are the positives and negatives for owning a pet dog or cat. They each come with their own unique set of problems, but if you are able to look past them and pick a pet that has a personality that closely matches your own, I think it’s a decision you won’t regret making.

You could also just get both. Dogs and cats living together… what a crazy thought, but it’s possible. I do it!

 

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

 

It’s all over the magazines, frequently featured on television, and even some newspapers are in on the game. Advice on what to wear and what not to wear. The people we surround ourselves with tend to be all too happy to share their thoughts on our outfits. It’s hard to avoid, because the message is everywhere, and if we don’t follow the trend, we’re told we’ve “let ourselves go”.

But does it really matter? After all, the main purpose of clothing is to keep us warm and safe from the environment that surrounds us. Clothes are meant to be functional. Without fur or feathers to keep us comfortable, we rely on different materials to do the job for us. It certainly is nice when clothes look attractive, but no matter how appealing something is, if it doesn’t feel pleasant against the skin and if it is a pain to wear, why should we subject ourselves to it simply because it’s fashion?

One fashion statement has divided women’s opinions for decades – the high heeled shoe. Some women wear them because it’s generally thought that they make legs look good. Some wear them because they make you look taller. Some actually find them comfortable to wear, whilst others can’t manage to walk more than a few steps in them without twisting an ankle. They can cause foot problems, leg and back pain, all in the name of fashion. Is it worth it?

The answer is not as straightforward as it seems. Generally speaking, the older we get, the less we care about what’s in and what’s out. We’ve decided on what we like to wear and what we feel comfortable in, so when we go on a shopping spree, we’re likely to get more of the same or similar. We may get the occasional “fancy” item for special occasions, but if we like our jeans and trainers, that’s what we will return to on a day to day basis.

Like any industry, fashion is about money. The constant change in trends that makes people change the content of their wardrobes throughout the year is designed to keep us spending our cash. If fashion magazines told us that the latest must-have is, in fact, the same must-have as last year, and the year before that, people would only replace that item if it were damaged or if it didn’t fit anymore. To keep customers on their toes, and to keep people in the industry in work, fashion must keep evolving.

That doesn’t mean that we have to follow along. Not unless we want to. There’s no point in purchasing clothes just because they’re trendy if we cannot afford or long to do so. Yes, pretty clothes can help when we want to attract a partner, but unless that partner is part of the fashion industry or someone who follows the latest trends to the dot, they’re unlikely to care all that much.

My advice is to go for what you like, regardless of what the media tell you to wear. If you want to look good, just about anything will work if it’s suitable for your body type and skintone. If you like to dress to impress, go for it. If you like your high heels, go for it (though I wouldn’t wear them all the time – give your feet the break they deserve). If you like your clothes made for comfort, feel free. Don’t let anyone tell you you’ve let yourself go just because you like your hooded tops. They don’t have to wear them.

Everyone should be free to dress how they like. If you like what you wear, it helps you feel confident, and that’s far more attractive than the latest designer dress.

 

Most pet guardians consider their pet’s family members. After the death of a pet, many pet owners undergo all of the human bereavement processes. Animal reincarnation is a new spiritual perspective and resource for pet loss grief support.

Are animals’ and pets’ soul contracts are real. Yes! The first type of animal soul contract is called “Karmic.” A karmic contract affects destiny within a single incarnation. A Karmic contract is limited to that particular lifetime and can still be segment of a larger soul commitment for multiple reincarnations within an owners life. Here are a few examples:

1. A bomb squad dog that dies discovering a mine field to save his platoon.

2. A therapy dog that inspires an assisted living home’s Alzheimer’s patient to speak for the first time in many years.

These are experiences that affect their human companion’s destiny. The animal’s Karma (or soul’s choice) facilitated the outcome of the interaction with that human.

The number of agreements made between a pet’s soul and their person determine the quantity of pets’ past lives an animal will share with their companion in a single life or throughout multiple lifetimes.

Below are several types of pet spiritual arrangements that an animal can configure in his reincarnation process:

Oversouling: Is when the late pet contracts to direct a new or former pet from a “higher” perspective.

Walk in contract: Is when the deceased pet’s energy moves into another pet’s body that has agreed to relocate when the departed pet’s energy reincarnates.

Soul braiding: Is a shared contract when the deceased pet returns as a roommate within a current pet’s body.

New body contract: The pet’s energy that passed returns in a new physical form.

Animal afterlife is the timeframe when a pet’s life force energy resides in a sacred place after they have transitioned over the Rainbow Bridge. A pet’s soul can be “in-service” or live in this dimension forever or they can choose to reincarnate.

Therefore after the death of a pet and during your pet loss grief, hold faith in your heart that your pet’s life force energy and love is never ending. The reincarnation process has been embraced by many of the world’s oldest religions. Even if you’re a skeptic, what have you got to lose by considering the possibility?

If it’s what you contracted to do, it might just be only a matter of time until your beloved animal companion returns to be with you!

The four major Fashion Weeks are held semi-annually and internationally. Each one of the Fashion Weeks has a unique style, all their own.

In 1943, New York held the first Fashion Week, and has been the quintessential idea of fashion week ever since. Now known as the Mercedes-Benz Fashion Week, it does seem to be the most commercialized of the big fashion shows, in that the clothes are created ready-for-market. Its styles and designs are arguably a lot ‘safer’ than the other three locations.

In 1984, London jumped on the fashion train and recently has been making a splash with its high-end couture. London Fashion Week has not yet reached the commercial level of New York and is less likely to follow fashion trends. Rather, each London fashion house showcases its unique take on fashion-forward concepts, and their collections are still market ready. The heavy hitters in London like Richard Nicholl, Christopher Kane and Giles Deacon are all amazing designers who produce commercially viable collections that would stand out at any of the fashion shows around the world.

Milan’s version of the week was established in 1958 and is part of the Big Four internationally. It is owned by a nonprofit association which disciplines, coordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan called Camera Nazionale della Moda Italiana. The original Italian Fashion Week was not held in Milan, instead it was held in Florence at the hands of Giovan Battista Giorgini. He held the first “fashion parade” in the living room of his house “Villa Torrigiani”. Then the Italian week later moved to Rome, and then Milan where it is currently held in haute style today.

Paris is known as the fashion capital of the world, and holds the finale position in the fashion show tour. Paris Fashion Week brings each season’s chaotic schedule of international fashion weeks to an end. High-end French designers include: Christian Dior, Coco Chanel, and Louis Vuitton along with many more stunningly talented designers. Typically, Paris has some of the most extravagant shows, especially with Paris Couture Week.

No matter which of the Big Four is your favorite, each week is sure to dazzle its audience with new haute couture designs year after year. In addition to haute couture trends, innovative fashion designs have also been making a big impact, especially in New York, the only location that allows a fashion school to feature its students’ designs, which are often very fresh and inspirational. It is definitely important to keep up with the latest runway styles from all four weeks to stay on top of upcoming trends for the next season.

Many people find the idea of having wildlife as pet as exotic and exciting. However, if you want a wild animal as a pet, you should have thorough understanding of the animal and its behavior and needs. The people who have these animals as pets are invariably trained to handle them, but even they will tell how unpredictable these animals can be. You may have read stories in the newspaper of zoo keepers being mauled by their wards.

So, having wild animals as pets has become quite a sensitive and controversial issue. Some people like to highlight the pros, while others just point out the cons. However, both should be weighed equally and only then a decision should be taken to keep a wild animal as a pet.

Here are some pros and cons of wildlife as pets.

Sometimes, conventional pets like dogs and cats cannot be kept due to lack of space. In such circumstances, one can keep a wildlife like a hedgehog or gecko as a pet as they do not require that much space. Some wild animals have their own benefits. Like a hedgehog can be used to keep insects and others pests at bay in a house.

Often it has been seen purchasing a wild animal can be cheaper than purchasing a pet that is popular and has a pedigree.

Also, many proponents of wild animals feel that some species have a better chance of survival if they are adopted. It has been seen that the dart frog is facing a problem in the wild as its natural habitat is diminishing. Hence, if this animal is adopted, it will have a better chance of survival.

However, there are sufficient cons and disadvantages of owning wild animals as pets. First of all, one has to take into consideration the welfare of the animal. Having a wildlife means giving due consideration to its diet, exercise and social interactions. Often, the animal will not have any interaction with other animals of its own species and will be left to leading a lonely and solitary life. Also, the owners will not be equipped to provide proper care to the animals as they may not be well-versed in these things. Many wild animals look cute and cuddly when they are small. However, as they reach adulthood or sexual maturity, their wild side takes over and the animal becomes aggressive. This is the time many owners abandon their pets or give them away to zoos.

Wild animals are carriers of many diseases that are lethal to humans. For instance, reptiles and amphibians are carriers of salmonella infection and each year thousand of people in the US contract this disease due to their pets. Also, rats imported from Africa are known to carriers of monkey pox. An outbreak of this disease occurred in the US in 2003 when Gambian rats brought in the monkey pox into the country.

Above all, the demand for wildlife as pet is increasing. So, many illegal traders are taking advantage of this demand. Most of the wild animals are captured and then transported in cruel and inhuman manner to reach their owners. In addition, majority of the owners do not know to take care of the animals and this causes them to fall sick or even die.

So, weigh the pros and cons of having wild animals as pets before jumping to adopt one. Make sure that you are properly equipped to handle the care of the animal. Do not adopt one if you have any doubts.

Space… The final frontier…

It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets. One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States the only brand on the market is Sirius XM satellite radio.

Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free”. While the music stations do remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour just as any talk show on AM or FM radio would. The shows that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

What does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more nich’ formats with a lower audience can fall as low as fifty dollars per commercial, while the top stations such as Howard Stern may cost hundreds of dollars per airing because the reach of a station like this is much greater.

Satellite radio offers smaller and medium-sized companies that do not have a large budget the opportunity to reach a national audience.

This is something new, because the price point to reach a national audience on national TV or a syndicated radio show can be far to cost prohibitive for most small and medium sized businesses. With a starting budget of around 5k, almost any business can have their message broadcast to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.

A recent survey conducted by this writer on the Internet for a quick, snap shot sense of the subject matter, immediately revealed that there’s a state of relatively scanty knowledge of, or information about, this particular refined petroleum product called the AGO, among international oil dealers and suppliers. In deed, in one rather remarkable instance involving a popular ‘Ask for Answers’ online discussion portal, one reader expressly posited the question, soliciting information from the readers as to what is/was ‘the meaning’ of the petroleum term AGO, among three other refined petroleum products, which he went on to list – DPK, PMS, JET A1. There was just one response – a response that has stood the same for 5 years since. Oddly enough, however, of the 4 oil products that the answerer named, the answerer was exactly accurate in the definition he proffered on three of those. But, on ONLY one of them, the AGO product, the answer given by the answerer was somewhat slightly off, as he gave the definition of the product as meaning ‘Automotive Gas & Oils.’

So, first, we start with this basic question: What is AGO Oil Product, or the Automotive Gas Oil?

What the AGO Oil Product Is

The term AGO, which specifically stands for the Automotive Gas Oil, is the name given to the fuel type that’s used by road vehicles (cars, trucks, buses, vans, and the like) that are powered by DIESEL engines. That is, in a word, it is the diesel vehicle engine fuel. In terms of how the fuel gets to be produced or manufactured, the fuel is the type that, in the distillation and processing of crude oil work, is obtained in the mid-boiling range of that process. Related fuels which are used for non-road applications including off-road diesel engines, such as the Industrial Gas Oils (IGOs), are obtained from the same ‘fraction’ of the crude oil barrel.

Technically speaking, the term Automotive Gas Oil (AGO) is the technical name used by the oil industry in describing this particular fuel. However, in terms of the ordinary consumers in the market, the term ‘automotive diesel fuel,’ or just plain ‘diesel,’ is the more commonly used and more widespread name that the ordinary consumer uses in describing this fuel. Petroleum products are usually grouped into THREE categories: the ‘light distillates’ (LPG, gasoline, naphtha), the ‘middle’ distillates (kerosene, diesel), and the ‘heavy’ distillates and residuum (heavy fuel oil, lubricating oils, wax, asphalt). This classification is based primarily on the way crude oil is distilled and separated into fractions (called distillates and residuum). Within the oil industry, the generic oil industry name that’s used to describe gasoils – which include both AGO and IGO – fall under the ‘Middle Distillates’ category, meaning those kinds of refined oil products whose ‘boiling range’ fall in the MIDDLE, that is, between those whose range fall in the higher levels or in the lower levels. (See the Chart below). As you can readily see in the Chart below, at a Boiling Range of between 520 to 650, the AGO falls right in the middle range of most categories of the refined oil products.

The Market & Primary Uses of the AGO oil Product Among Its Customers

AGO is used in two main types of vehicles: 1) the heavy-duty vehicles, such as trucks and buses, and 2) the light-duty vehicles, such as vans and passenger cars. In most countries, including the USA as well as the developing countries, the heavy-duty vehicles make up the bulk of the market for AGO. In a country such as Japan, there is a significant light-duty vehicle sector, but it is in Europe that the demand for AGO from this sector is highest, with more than one-third coming from the passenger cars and other light vehicles. Customer requirements between the two types of fuel usage differ to some extent. Diesel engines are widely used in heavy-duty vehicles. Such vehicles are frequently operated in fleets and are re-fuelled centrally with the fuel delivered directly from the supplier. In the light-duty vehicle sector, recent advances in engine design now also allow light-duty diesel engines to compete with gasoline engines in terms of the performance standards. Light-duty vehicles are generally re-fuelled through retail outlets. In any case, whether it is in the light-duty sector or in the heavy-duty sector, in both sectors the customer will generally be looking for the fuel that provides economy, power, reliability and environmental acceptability.

Use As Car Fuel

Diesel-powered vehicles, such as AGO-powered vehicles, generally have a better fuel economy than equivalent gasoline engines and produce less greenhouse gas emission. Their greater economy is due to the higher energy per-liter content of diesel fuel and the intrinsic efficiency of the diesel engine. True, petrodiesel’s higher density results in higher greenhouse gas emissions per liter compared to gasoline. However, the modern diesel-engine automobiles have a 20-40% better fuel economy, and this well offsets the higher per-liter emissions of greenhouse gases, while a diesel-powered vehicle emits 10-20 percent less greenhouse gas than comparable gasoline vehicles. Biodiesel-powered diesel engines offer substantially improved emission reductions compared to petrodiesel or gasoline-powered engines, while retaining most of the fuel economy advantages over conventional gasoline-powered automobiles.

How Crude Oil Fractions Are Processed Into Refined Oil Products, Including AGO and Other Products

How do we get to have refined petroleum products, of which a product like AGO is one? Put simply, it is out of the refinery processing (i.e., out of the ‘refining’) of crude oil that many other usable products – products that we generally refer to as refined or finished petroleum products – are produced. Meaning products such as gasoil, gasoline, kerosene, AGO, etc. The process of oil ‘refining’ or processing is a very complex one, and involves both chemical reactions and physical separations. The substance that’s called Crude Oil is composed of thousands of different ‘molecules,’ and according to chemical engineers and molecular experts, it would be nearly impossible to isolate every molecule that exists in crude oil and thereby make finished products from each molecule.

Consequently, the way chemists and engineers deal with this problem, is simply by them isolating the mixtures (also called ‘fractions’) of molecules according to what is known as the mixture’s “boiling point range.” For example, molecules for the gasoline product might boil within the ‘range’ of from 90 to 400 oF. While the range at which the home heating oil product’s molecular mixes could boil might be from 500 to 650 oF, and so on. For purposes of convenience and simplification, each mixture or fraction is assigned a specific name to identify it.

The following chart illustrates the ‘boiling range’ and name of the petroleum fractions.

Fraction

Boiling Range,oF.

Butanes and lighter

<90

Light straight run gasoline (LSR)

or light naphtha (LN)

90-190

Naphtha or heavy naphtha (HN)

190-380

Kerosene

380-520

Distillate or atmospheric gas oil (AGO)

520-650

Residua

650 +

Vacuum gas oil (VGO)

650-1000

Vacuum Residua

1000 +

In sum, refined products are products that are produced by isolating the mixtures or fractions of molecules that come from the raw crude oil, and combining them, along with those from various refinery processing units. These fractions are ‘blended’ or mixed to satisfy specific properties that are important in allowing the refined product to perform in accordance with the specifications or requirements that are designed by or in an engine, in terms of ease in handling, reducing the undesirable emissions produced when the product is burned, etc

FINDING OR OBTAINING A SUPPLY OF THE AGO

Simply stated, the KEY term and task here is finding an authentic AGO oil product supply or supplier. Or an AGO buyer, as the case may be. Why? This is simply because, today, in the international refined oil products trading market, specially in the so-called “secondary” market, probably the single most fundamental and most difficult common problem which legitimate dealers who seek to find reliable suppliers have, is often NOT so much finding a party who will claim heaven and earth that he/she has the AGO oil product to sell and can supply you the product. Or that he can buy one from you, as the case may be. BUT finding such a party who is actually AUTHENTIC & LEGITIMATE, and can actually DELIVER on the product.

MOST PEOPLE WHO SAY THEY’RE SUPPLIERS OF PRODUCT PROVIDE NO VERIFIED OR VERIFIABLE PROOFS OR SOURCES

A well-established reality and a given today, is that in world oil deals involving trading in the crude oil and refined petroleum products, specially in the so-called international “secondary” market, probably the single most fundamental and most difficult common problem which legitimate buyers frequently confront today, is the problem of the genuineness and authenticity of the supplier of product and his ability to deliver on the sales offer he presents. Refined petroleum products, such as AGO, D2, Mazut, Jet fuel, etc., are certainly not immune or exempt from such endemic problem that seems to plague the entire secondary market oil trade industry, but rather are, in deed, right in the middle of it.

It’s a problem whose central source can simply be summed up in one word – namely, that not unlike most persons or entities who claim via the Internet to be oil or petroleum products suppliers or “sellers,” most who claim to be suppliers of AGO, as well (or of similar refined oil products, such as the diesel gasoil or Russian D2, Mazut, Jet fuels, and the like), either provide NO proofs or evidence at all of that, or provide proofs or evidence that are often absolutely meaningless because they’re unverified and unverifiable. That is, for the serious or credible Internet petroleum buyer involved in the world oil deals and seriously intent on finding duly verifiable authentic AGO oil product supply or supplier, there are generally just NO such supply or suppliers of the product in the so-called “secondary” market.

Most such serious or genuine AGO buyers (or suppliers, as well, as the case may be) seeking to find equally genuine AGO suppliers (or sellers seeking buyers, when applicable) in the international secondary market, find that the problem is particularly acute and compounded by the fact that almost all “sellers” (or suppliers), or their brokers or intermediaries, that one meets on the Internet, are essentially unknown, unestablished dealers who lack any name, reputation or identity, or any known location on the planet, and lack any record or history of past performance in doing the business. In consequence, a serious AGO buyer, for example, is often being asked – and actually being realistically expected – to, in effect, merely take “the word” of some dubious, anonymous, unidentified and apparently unidentifiable, phantom “seller” or “supplier” for it, with no credible supporting evidence provided, and no verification or authentication whatsoever of the Internet seller’s offer or claims.

In sum, he’s being asked – and actually being expected – to risk, or, rather, to gamble away, his hard-earned mini-fortune of some hundreds of millions of dollars merely on such a “word.”! This, it should be added, is being expected of the buyer in a business environment and climate that is patently awash in fraud and a network of notorious scammers worldwide!

WHERE TO BUY AGO OIL PRODUCT, HOW DO YOU FIND THE SUPPLIERS?

Clearly, then, if you are a real buyer of product seriously intent on finding authentic diesel AGO oil product supply or suppliers (or those of any similar refined oil products, such as the diesel gasoil or Russian D2, Mazut, Jet fuels, and the like) – meaning one that is duly verified and verifiable – probably the most critical, vital, even life-or-death task for you, is that you had better be sure to develop, in some way or manner, a skilled and effective strategy for finding, vetting, selecting out and authenticated suppliers that can provide you reliable steady supply of the product, and which will be scam-free, assured, and long-lasting.

How?

Quite oddly enough, the answer to that question is actually not that complicated or complex. For our limited purposes here, suffice it simply to just say, that there is, in fact, such a methodology, tool and strategy for doing just that long in practical use in the industry. Long in practical use by knowledgeable, experienced and trained eyes and experts, and the successful traders, in the business. If you are, yourself, in fact a provable legitimate trader or authentic practitioner of the petroleum trade (assuming you are actually one) operating in the secondary market, and are truly serious about finding and securing authentic and reliable AGO oil product supply or supplier, or about finding and securing a buyer of equivalent caliber for the product, as the case may be, that’s actually readily within your reach. There’s just really one crucial proviso, only – namely, PROVIDING that you’re equipped with the requisite knowledge, skill, training, tool, methodology and practical experience, by which to undertake the whole process of doing so.

To be sure, true, in today’s world oil deals of the international secondary market, including sourcing for AGO product, which is largely an Internet-dominated world, and is for the most part prevalently awash in fake dealers and scammers, finding duly verified authentic petroleum or automotive gas oil product supply, suppliers and sellers of such caliber (or buyers, just as well), is not ordinary or commonplace. Nor is it at all an easy task to attain. It is, however, by no means impracticable, nor are such suppliers non-existent. Far, far from it! Quite to the contrary, such suppliers abound. It’s only that you just have to search around for such suppliers (or the legitimate buyers, as well, as the case may be) more diligently and skillfully and in the right places from the right sources, and know precisely how and where. That requires, unavoidably, supreme industry knowledge, skills set, training, know-how, connections, precious time expenditure, and experience.

FOR A FOLLOW UP

YOU WANT TO FOLLOW UP ON HOW TO FIND AUTHENTIC AGO OIL PRODUCT SUPPLY OR SUPPLIERS, OR EVEN BUYERS, THAT ARE ALREADY VERIFIED, CONFIRMED AND VERIFIABLE AND SCAM-FREE? Please see the link provided in the author’s Resource Box below.

One of the most important skills you should look for in your selection of a real estate agent is his or her communication skills. A real estate agent’s ability to effectively communicate with all parties involved in a transacation can effectively make or break a deal.

At the top of the list of communications traits to seek in a real estate agent is listening skills. Yes, communication involves not only the effective transmission of information, but most importantly the receipt of information. A real estate agent should ask you questions, and then listen (which means internalize and digest) the information that you are transmitting to them.

Common questions which the real estate agent should ask include queries as to your financial situation. This is important so that the real estate agent can effectively guide you in the right direction when it comes to your need for both purchasing and selling a home.

Communication also involves you, however. The most effective communicator is unable to provide much assistance if you do not provide them with the information he or she requires. A good real estate agent will know how to obtain this information from you, by asking key questions regarding important topics that you might not have considered to volunteer but which are nevertheless crucial for the agent to do his or her job.

Questions asked may include the time frame for buying or selling a home, the amount of down payment you have available, whether or not you are a first time buyer, and of course questions about neighborhood, school and other requirements.

Effective communication is also required with respect to the other parties involved. Your real estate agent should not only be able to communicate well with you, but equally well with the other parties to the transaction. The ability to calmy communicate one’s way through glitches in closings and financial negotiations benefits all of the parties involved.